Greetings, dear visitors!

To begin what should become a regularly updated blog with postings relevant to photography, art and other bites of tastiness, I thought I’d explain a little about the name ‘Caslon’.

The name comes from the eponymous, 18th Century typeface by William Caslon. The font, with its calligraphic tails and serifs, is anchored in the roots of the earliest printed English language texts, and while there’s a tip of the hat to that tradition, it manages a timeless sophistication- reasons why I speculate it was chosen as the primary typeface for the New Yorker Magazine.

As seen in the image below, the US Declaration of Independence was also set in Caslon type.

So I come to blogging: with a lens that tries to look back, as well to the currency, and to the future of ideas, creativity, and inspiration.

Juozas Cernius

Official Printed Version of the Declaration of Independence

Official Printed Version of the Declaration of Independence

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